Vail Resorts offers an “Epic Pass” season pass that allows access to many ski resort all around the world. There are several in the North East United States and sometimes covered on midjersey.news under the skiing / snowboarding section.
April 27, 2020
To honor the loyalty of our pass holders, this morning, Vail Resorts announced a comprehensive plan to address pass holders’ concerns about last season’s closures – and provide them with peace of mind for the future. Below is a letter to pass holders from Vail Resorts Chief Marketing Officer, Kirsten Lynch. For media, here is a quote from Kirsten:
“Our pass holders are our most loyal guests and we have spent weeks reading their emails and comments on social media to fully understand their concerns so we could respond thoughtfully and carefully,” said Kirsten Lynch, chief marketing officer at Vail Resorts. “What became clear is that to address last season, a one-sized-fits-all approach would not work. That is why we are providing our season pass holders credits based on the number of days they were able to use their pass. Additionally, while we are confident we will have a great upcoming ski and ride season, we understand some people may be nervous about committing to a pass now in this current uncertainty. With that in mind, we are redefining pass protection with our new ‘Epic Coverage,’ free for all pass holders, and extending our spring deadlines to Labor Day to give them the time they need. We truly hope this plan honors our pass holders’ loyalty and provides them peace of mind for future.”
Dear Pass Holders,
Thank you for your patience during this unprecedented time. We have been addressing the real-time challenges of COVID-19, focusing on the health and safety of our employees and communities. We have also been working on a comprehensive plan to address our pass holders’ concerns about this past season – and the future.
We have read all your emails and comments on social media. We have heard your two primary concerns: First, you are disappointed with last season’s closures. Second, you are worried about next season because of the current uncertainty.
To address these specific concerns, we are sharing a plan thatI hope honors your loyalty and provides you with peace of mind about the future: